Scott Wilson - Creative Communications

Published Magazine Articles	Readership	Ad Worth
Realtime Magazine, November 2007 The Safest Aircraft in the Sky	40,000	N/A
WaterWorld Magazine, September 2007 Enterprise Management: One City's Approach	156,600	$5,920
Government Engineering, August 2007 From Tradition to Technology	160,000	$9,180
Government Engineering, June 2007 Cutting-Edge City Strives for Seamless Integration	160,000	$9,180
Water & Waste Digest, February 2007 Managing Assets & Work Orders (Ghost authored)	306,000	$11,765
ArcNews Magazine, October 2006 Integrating GIS for Infrastructure Management	600,000	$5,990
WaterWorld Magazine, October 2006 New Server Cures Utility's Timeout Problems	156,600	$5,920
UIM Magazine, September 2006 Centralized Data Yeild Civilized Results Only Available in Print	40,000	$13,780
Public Works Magazine, June 2006 Software Streamlines California Water Agency (Ghost authored)	118,000	$7,145
Government Engineering, May 2006 Producing Results, Saving Money	160,000	$4,590
Government Engineering, March 2006 Success Under the San Diego Sun	160,000	$9,180

	Readership	Ad Worth
Total	2,057,200	$82,650

Explanation of Terms

Readership: Also known as the "reach," the readership is a measurement of the total number of people who actually see a single issue of a magazine. The readership is calculated by multiplying the circulation size by the pass-along rate (Circulation * Pass-Along = Readership). In other words, if a magazine has a circulation size of 10 people and a pass-along rate of 2.0, then the readership is 20 people.

Ad Worth: In this usage, ad worth refers how much the article's space is worth in advertising dollars based on rates specified by the respective magazine. In other words, this figure represents the amount of free advertising the company received in each magazine. In published articles, this figure identifies how much the same amount of space that the article fills would cost to purchase as a full-color advertisement. In upcoming scheduled articles, this figure represents how much the estimated amount of space that the article fills would cost to purchase as a full-color advertisement.

Circulation: Circulation is a measurement of how many copies of a magazine issue are distributed, which is an indication of "qualified readers." Circulation size is determined by an internal or external magazine audit. All circulations represent the numbers reported by the respective magazines.

Pass-Along Rate: This term indicates the average number of people who see a single copy of a magazine. In other words, if a magazine has a circulation size of 10 people and 20 people see the magazine, the pass-along rate is 2.0. Pass-along rates typically fall between 2.0 and 4.0. All pass-along rates represent the numbers reported by the respective magazine, except in regard to UIM Magazine, in which 2.0 is used for a conservative estimate.

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