MAGAZINE FEATURE WRITING

I was somewhere in the middle of Montana when it happened, on a bitterly cold November night, 20 miles from the nearest town. My decade-old, four-door hatchback – a rusted, dented, green beast with a cracked windshield and a headlight that died every three months – began making a subtle whine that steadily grew into an angry cough. And then Rita, as I had named the car, died for the eighth and final time.

This was years before the age of the modern cell phone, and as I made my trek back to civilization, I recalled what my grandfather had warned me the last time I had taken Rita to the shop: “If you keep putting good money into a broken-down car for repairs, you’ll never have enough for a better one.”

I had rolled my eyes at the time, turned to the repairman, and told him to fix up my green beast. But walking along the highway through the Montana snow long after midnight, it occurred to me that he was right. I still tell this story to businesses that are researching AIDC, mobile computing and printing solutions, because it underscores the importance of the long-term costs of critical technology. Buy the inferior solution in the here-and-now, and hidden repair and replacement costs will negate any savings from the purchase. And that’s why total cost of ownership (TCO) matters so much.